Revenue is growing
but the margin is lagging behind.
Identify root causes rather than addressing symptoms only
Full project pipelines
yet conversions are falling short.
High level of sales activity
but order intake is steadily declining.
Data is available in mass
but they are scattered across silos, lacking the transparency needed for effective management.
Traditional systems display revenue, margin, and contribution metrics. Sales X‑Ray uncovers the real value drivers behind them and makes them actionable — from insight to execution.
By intelligently connecting the decisive data points, Sales X‑Ray reveals why revenue is lost, where potential emerges, and which activities truly create impact.
From hybrid entry to AI‑powered automation – with Sales X‑Ray. Step by step.
25+ years of international B2B and industrial expertise | Data‑focused | Ready for the AI future
Fast insights. Fact‑based decisions.
The data foundation for effective sales steering.
You always know where you stand, what is happening, where action is needed, and how far implemented measures are already taking effect.
With Sales X‑Ray, your sales team gains time for what truly matters: developing customers with intent, expanding markets, and driving profitable growth.
The Process
Sales X-Ray transforms fragmented data from ERP, CRM, and other systems into actionable insights.
We track the implementation and impact of the resulting measures to ensure real effectiveness.
This creates lasting sales momentum and builds a scalable culture of continuous learning across the entire organization — driving sustainable growth.
A deep look beneath the surface of your business value
1.SALES INSIGHT
Analyze key sales drivers to uncover growth levers and actionable insights.
Move beyond raw data to high‑impact intelligence that enables strategic decision‑making and reveals hidden potential.
Customers:
Who is growing? Who is losing? Where are untapped opportunities?
Products:
Where does your sales model work — and where does it fail?
Sales:
Validate the effectiveness of your sales model.
Pipeline:
How robust is your pipeline in reality?
Performance:
Which factors influence revenue and profitability?
Potential:
Where are the strongest levers for growth?
Convert insights into actionable measures — driving real impact through rigorous follow‑up.
2.SALES IMPULSE
The implementation and impact of all actions are consistently tracked.
This creates a learning sales organization where insights are systematically applied and scaled across teams, regions, and markets to ensure long‑term, measurable success.
Action Items:
What impact are they expected to deliver?
Execution:
Where do delays occur — and where is support required?
Impact:
Which actions generate real impact — and which merely consume resources?
Key Learnings:
What insights emerge from execution and impact — and how can they be applied?
Scaling:
Which proven approaches can be scaled across the organization?
Priorities:
Which actions truly deserve focus?
Sales X-Ray
At a glance
Engineered for mid-sized industrial enterprises.
Optimized for:
• Plastics Manufacturing
• Chemicals & Raw Materials
• Technical Goods Production
• Industrial Trade & Distribution
• Complex B2B Organizations
Highly effective in environments with numerous operational variables where standard KPIs fail to provide sufficient control for effective management.
The Expertise Behind Sales X-Ray
Conceived by Harald Klappacher, based on more than 25 years of international sales and management experience in complex technical B2B markets.
Technically implemented and operated in collaboration with AI Ready AT — providing professional IT infrastructure, data management, and AI expertise.
Sales X‑Ray makes this combined expertise accessible to companies and enables clear, impact‑driven decisions.
Sales X-Ray also provides rapid evaluation and high-speed analysis of your sales workflows and marketing campaigns.
Flexible Delivery Model
✓ SaaS Subscription
Instant access with included updates, new features, and ongoing optimization.
✓ Entry-Level Option
Start with a single license and scale features as needed.
✓ Predictable Costs
Transparent pricing with no hidden fees, designed for scalable growth.
✓ Enterprise Versatility
Expand from specific departments to organization-wide implementation.
Data encryption during transmission and storage
Role-based access controls and secure user authentication
Strict data privacy and security protocols in place